tag:blogger.com,1999:blog-3804718502406028481.post8901277603029080433..comments2024-01-19T00:21:36.058-05:00Comments on View from the Deadbox: The Local Field Formed Club Baca Locohttp://www.blogger.com/profile/13014510414015288907noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-3804718502406028481.post-29470023208003909112013-01-04T14:16:52.057-05:002013-01-04T14:16:52.057-05:00Is tournament / speedball paintball not the scope ...Is tournament / speedball paintball not the scope of this blog? I made an assumption - so shoot me.TJhttps://www.blogger.com/profile/03515375554550294002noreply@blogger.comtag:blogger.com,1999:blog-3804718502406028481.post-90777888567078178752013-01-04T12:04:49.648-05:002013-01-04T12:04:49.648-05:00TJ - The goal in my post was to build a repeat cus...TJ - The goal in my post was to build a repeat customer base. My point is that most fields only manage the recreational players as one-day customers with hopes that they are interested enough to come back based on experience alone. The question is, how do you best bridge the gap from recreational player to a consistent player, regardless if they are interested in tournaments or not?<br /><br />Baca's argument is that a Club model could do that, and despite the planning and effort in designing a program and club benefits, I think the model has return on investment (ROI) potential for fields.Anonymoushttps://www.blogger.com/profile/03325911251576637593noreply@blogger.comtag:blogger.com,1999:blog-3804718502406028481.post-14703499343412383972013-01-03T17:57:00.715-05:002013-01-03T17:57:00.715-05:00Still, TJ? Where, in any of the club posts did I s...Still, TJ? Where, in any of the club posts did I suggest the aim was to get players playing speedball or into tourney play?<br />When I first started playing with my son we knoew zip, zero, nada, nothing about playing or the equipment other than it sounded like fun. And if my son hadn't been determined to play the pitfalls of poor equipment and ignorance could have easily turned me off continuing.<br />Does helping a a kid learn the fundamentals of basketball mean your motive is to make him into an NBA star or simply provide the tools to enjoy playing whatever version of the game they want to all the more?Baca Locohttps://www.blogger.com/profile/13014510414015288907noreply@blogger.comtag:blogger.com,1999:blog-3804718502406028481.post-75895669930857445372013-01-03T15:54:40.873-05:002013-01-03T15:54:40.873-05:00Where is the incentive to put in additional effort...Where is the incentive to put in additional effort for customers that you make the least amount of money from and have the lower turn out, compared to the rec crowd?<br /><br />Yes, you can grow your business by doing this but why put all the effort into speedball when you can make 2x as much money on a player that plays recball and is a hell of a lot easier to satisfy?TJhttps://www.blogger.com/profile/03515375554550294002noreply@blogger.comtag:blogger.com,1999:blog-3804718502406028481.post-49403455159341011192013-01-03T13:15:26.971-05:002013-01-03T13:15:26.971-05:00I haven't chimed in on the other club posts, b...I haven't chimed in on the other club posts, but the club concept is a great idea for sport growth and more importantly in the business sense. What you really are explaining is what most large companies call inside sales, marketing, and/or account management. Thinking business logic, it's easier to expand a current customer than it is to bring in new ones. So it actually confuses me more that I haven't seen some 'club' model over my 10+ years of paintball.<br /><br />There is no denying that fields profit most from rec ballers and rightfully so, they should cater to them. However, as you have astutely pointed out, most fields are missing a huge opportunity by not designing a program (or club in this case) that can help bridge the gap from first time birthday party players to full tournament/scenario players.<br /><br />There would be up front investments in planning and training, but fields really wouldn't need to hire sales agents. Field refs could easily promote the brand after leadership crafts the messaging. You could even give the refs commission for each membership purchased. Implementation to a steady state may require a program manager though. The best thing is that you are building a base for more consistent business and eroding what may have been large seasonality swings.<br /><br />For more established fields, this could be an easy ROI argument to make. However, implementing such a program would involve a lot of effort, time, upfront investments and the willingness to take a risk for 3-5 years while the club model is adjusted to achieve the best results.Anonymoushttps://www.blogger.com/profile/03325911251576637593noreply@blogger.com