Over the weekend I asked VFTD's Twitter followers for some Monday Poll ideas. Thanks, kids. There were a couple of decent ones and in only 140 characters that's not too bad. For any of you who have also sent other @VFTD comments in the past--I had no idea. Sorry. One reason I asked for help--besides having no ideas--was because I finally noticed how I could see any @VFTD comments. True story. D'oh!
Anyway, I still wasn't feeling it until I saw the ProPaintball news on Infamous swinging the Empire Axe in 2011. Empire has been busy lately pushing product, looking to hook up with divisional teams and they've also contacted their retail base with Empire sponsorship offers thru their dealer network. First they pull the trigger with XSV and now they grab up the Infamous crew. Which isn't hugely surprising given the pre-existing relationship. But that's not what I'm interested in. What I'm interested in is trying to gauge how much influence heavy promotion and big time sponsorship has in moving the buying public. For a mixed sample of opinions check out this PBN thread. I know how this is likely to go but let's try it anyway.
Below is the question and optional answers. This time around pick every "answer" you think applies. For example, you may click on "Has no affect on me" and if you think the same is true for everyone else you would also click "Makes no difference."
Marker use by high profile pro teams (or players)--
Has no affect on me.
May have some influence on which markers interest me.
Definitely affected my choice on at least one occasion.
Makes no difference.
May improve brand recognition.
Definitely improves brand recognition.
May influence which markers appeal to other players.
Definitely influences the purchases of some percentage of other players.
Monday Poll in Review
Last week's poll was an attempt to get a feel for how y'all think your local field(s) are doing. I was curious because it seems from anecdotal responses that some places seem to be doing better than others and that there isn't a consistent pattern at work regardless of the state of the industry or the broader economy. What the numbers suggested was that sluggish or down carried 60% of the vote while up or improving received 40%. Maybe not a surprise but perhaps a little misleading too. 35% of the sluggish or down vote attributed the weak local circumstance to winter which affects a significant chunk of the fields in question. One might say the poll really suggested a seasonal decline at a third of fields while another quarter were also down for whatever reason which leaves 40% trending positive. While still inconclusive the situation may be brighter than most would have thought.