Wow, the doubling-down has already begun. On the upside this post is gonna be short and to the point. In 'Paintball Clubs cont.' I apparently was unclear on a couple of things. (Or y'all failed to grok the obvious.) Either way I'ma help you out.
The principle objections are practically polar opposites. At one end there's the objection that the field formed club is throwing good money at bad or at least foolishly expending resources on a minority of potential customers. The other objection was that the field formed club isn't really a club, it's a gimmick. If I didn't know better I'd say the real problem was reading comprehension. But I digress.
Could a local field offer some or all of the suggested features without calling it a club? Sure but there's nothing disingenuous or gimmicky about packaging everything as part of a club. The focus of the field operated club is delivering a better playing experience thru education and training. Sounds like a club to me.
Nor does it need to be exclusive. If some regulars or recent players would like to attend a basic maintenance class put a price on it for those not in the club. You reinforce the value of club membership and provide extra service for anyone who wants it.
Which brings us to the idea that this club thing must be a big budget boondoggle. It's really very simple. Your typical smallish field has an owner or two, perhaps a manager and some part time refs. If the field has a proshop odds are the owner or manager have participated in some tech classes. Probably played a little tourney or scenario paintball and certainly knows more about playing the game than the peeps just being introduced into the game. Are we there yet? Not quite. But the small field operation also isn't spending money on any of this. It's adding value to the customer experience. Maybe charging a few bucks on top of the field fee or scheduling the classes at times or on days where they're trying to expand the business. It may not even be thinking club at this point but the rudiments are in place and the idea of providing services to your customers can easily grow--along with the field. Maybe it never grows into a "club" but that isn't eh point. At the same time a bigger operation might start bigger, might begin with the club concept fully formed (T-shirts and everything!) but it doesn't necessarily follow that it's gonna cost the field a lot.
Next time, the team-based club.