Wow, this seems like such a no-brainer. Why doesn't my local field have a facebook page? Even my local hardware store has one to tell me when they are having a sale on powertools or whatever.
We do. We collect everything on the waiver, as well as information about the type of game (walk-on, private game, etc), purchases, and whether or not they rented any equipment. We also collect email addresses.
Is this a burning question or actually pointing out to many the embarrassing fact that they lack marketing skills?
Oh by the way, speaking of marketing congrats to VFTD for getting a special mention in the Splat Awards in the Best Paintball Website category. I know it's probably something you wouldn't want to jump up and down about and set off fireworks for but it's satisfying to know that a few credit your contributions to paintball...
For the fields that do collect this information. How much of it is actually being well utilized. Everyone seems to have some kind of collection of data, but how are you, if you are, using it to your advantage?
Changing the wording of your wavers could save regulars the trouble of having to fill one out every week. I don't see much of that happening at all.
About Baca:
Baca Loco is the forum name I first used at P8ntballer.com and kept when I starting writing for PGi magazine, the late, lamented Paintball Games International. At various times I did gun reviews, event reports, the occasional feature, How-To’s & a monthly column entitled, View from the Deadbox. At one time or another I’ve done most everything you can do in paintball other than own a field or run a tourney series. For the last several years I have coached a number of pro teams and generally made a nuisance of myself whenever possible.
About VIEW FROM THE DEADOX:
One purpose of this blog is to encourage a dialogue about competitive paintball and permitting commenter anonymity is intended to encourage the participation of those who actually know what they are talking about. The rest of you are also welcome, even encouraged, to comment as well. (I don't really need any encouragement.)
The other purpose of this blog is to provide a focus for my attention deficit disorder and hold boredom at bay.
About my views:
Brilliant, visionary and almost always correct. Get used to it. Oh, and I'm humble too. Feel free to disagree as long as you are prepared to be wrong.
How is paintball like golf? Golf is played outdoors on nice, well kept grass or, if something goes horribly wrong, off in the woods. Same with paintball.
How is a paintball made? What am I, Wikipedia?
Who are your sponsors? Who hasn't been one of my sponsors? I won't be trying to promote current sponsors on this blog nor will I take shots at non-sponsors. I don't give gun, goggle or gear advice so it really doesn't matter.
What's your view on cheating? It's wrong and has no place in the game. That's why I don't play scenario or Big Games.
What's your favorite marker? The free one.
Where did that awesome photo come from in the blog header? It is the work of photographer extraordinaire, Brandon Showers or the vixen with a Nikon (or maybe a Canon) Meagan Foster.
What's your favorite team? Grow up.
Who started the Rec vs. Tourney war? Some will say that's just the way it's always been. Others claim it's natural for the sides to be at odds. I say, aren't we all brothers under the goggles? I'm not sure but ask yourself who benefits? Follow the money. Could it be a covert plot of the Military Simulation Industrial Complex? As long as the war rages on there will be a demand for more paint, more markers and Big Paintball will continue to count its profits instead of the cost. Give peace a chance. That's all that I'm saying.
How do I get sponsored? You don't.
Will you send me any free stuff if I tell you what a big fan I am? No.
Is agg dead yet? Yes, it's time to move on to some new uber hip trendiness that everyone can follow to demonstrate their individuality.
Is it true the inside of Ollie Lang's gearbag smells like roses? No, strawberries and cream.
You don't really know any Pro players, do you? Rats, you caught me out.
What makes your opinion so important? It's my blog, d'oh! And has already been noted I'm almost always correct. There's quite a lot to be said for being right.
10 comments:
Wow, this seems like such a no-brainer. Why doesn't my local field have a facebook page? Even my local hardware store has one to tell me when they are having a sale on powertools or whatever.
We have both a facebook, twitter, blog, flickr, and myspace.
But to answer the burning question, yes, we keep a database of all our customers who've signed waivers.
We do. We collect everything on the waiver, as well as information about the type of game (walk-on, private game, etc), purchases, and whether or not they rented any equipment. We also collect email addresses.
I hope most fields are doing at least that these days but from past experience I had to wonder--which is why I asked the question. ;)
We do. We're doing a RFM model with address overlay as well :)
But the way I understand it is that over 50% of field in NZ are not.
ME! ME! ME!
Is this a burning question or actually pointing out to many the embarrassing fact that they lack marketing skills?
Oh by the way, speaking of marketing congrats to VFTD for getting a special mention in the Splat Awards in the Best Paintball Website category. I know it's probably something you wouldn't want to jump up and down about and set off fireworks for but it's satisfying to know that a few credit your contributions to paintball...
houdini
Ok, you got me, less a BQ than a way to highlight an issue perhaps.
As to the other biz, first I've heard of it, thanks.
For the fields that do collect this information. How much of it is actually being well utilized. Everyone seems to have some kind of collection of data, but how are you, if you are, using it to your advantage?
Changing the wording of your wavers could save regulars the trouble of having to fill one out every week. I don't see much of that happening at all.
an established field can operate all their marketing purely through their waivers, if they are on top of their shxt.
Post a Comment