Okay, so talkin' paintball is kinda tough but we still have the teams and the players. Sort of. Without continuity teams struggle to build a fan base and the players, most of them anyway, are virtually anonymous to much of the competitive paintball world. That was slightly less true when there were a fistful of printed mags but even then the mags tended to be starmakers or star-perpetuators and paid only scant attention to the rank & file pro.
Which is where traditional and new media have an opportunity to step up. (And have always played a role.) Although as was also pointed out in the comments it's difficult if not impossible for paintball media to act as disseminater of information, watchdog, friend of the game, etc. all at the same time when it's industry money footing most of their bills. (You might be surprised that cash paying advertisers don't like bad reviews or lots of pictures of the other guy's gear.) Of course if paintball specific media can't pull it off then maybe it's time sports media got involved. Oh, I know, easy to say but how to make it happen? (Coming later this week in the long promised league promotion post. Promise.) In the meantime part of the future is direct outreach. (Which we're seeing.) By the industry. Direct advertising & promotions. By the teams with videos and Facebook. Even by players with personal websites and social networking and other venues. By folks like Social Paintball and Traumahead. (What's the chance of the Traumahead TV shows being made available in alternative formats?) And MWAG & Derder do awesome work but part of their appeal as documenters of the sport trades on already established teams and players.
No wonder this talkin' paintball thing is hard.