We’s gonna cut a little close to the bone this week, boys and girls. By talking about value. Oh, I know, this is paintball and value has nothing to do with it--except when it does. We spend ridiculous amounts of time and money playing this silly game but somewhere in the love/hate equation value (or our individual perceptions of value) tips the scale on when enough is enough or too much is really too much, dammit.
How much are you willing to pay to play Xball? (Or Race 2, blah blah blah) Because there are a ton of variables involved in this I’m gonna set the game’s parameters and you’re gonna vote on the value you’re willing to assign it. Let’s begin with D2 Race2-5. As it is today. Today’s rules, today’s clock, etc. What I’m looking for is a sense of price sensitivity. (Sure there’s lots of other costs for each player involved and you ought to take them into account but what I want to know is when D2 Race2-5 hits the wall.) Currently $2600 is the minimum entry and $2900 is the maximum.
Monday, August 10, 2009
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4 comments:
Baca, asking customers how much they are willing to pay for a certain product is almost always going to get everyone choosing the low end of the spectrum. Someone may be watching, will be on everyone's mind.
Also, people will interpret this question as "what they would like to pay", rather what the maximum they WOULD pay. So, although the question and the answer is very interesting, (and important to some), the poll will not provide the true or real answer. But it's fun.
I hear you, Reiner, and early returns would seem to confirm.
And turnout at the events this year would also suggest that the current arrangement is working okay--and of course it needs to satisfy the PSP's requirements as well.
Actually most researchers will tell you self-reported "willingness to pay" is aalmost lways higher than what customers are really willing to pay.
So either paintball players are really cheap-asses, or it would seem they are surprisingly accurate in determining their own pricing preferences.
If you really want to get a feel for what people are willing to pay do a google search for "conjoint analysis". It's the best used (but not ideal) method to determine what people are willing to pay and what they are willing to pay it for.
Welcome back Baca. . . 301 teams signed up with 11 of the Pro teams yet to sign in. Im not sure if you were gone yet, but the word im
hearing is Joy Division will play Pro at Cup....Wackers??? i'm gonna guess no, but not sure.
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