Where the PSP focused primarily on the pool of existing competitive players (while assuming a Field of Dreams faith in promulgating future players and teams) the NPPL went in a different direction, mostly because of differing philosophies. [Don't confuse the PSP with the NXL. Even though there are/were shared owners the two entities were viewed very differently. Think of the NXL as focused on TV and the PSP as focused on tourney play.] The NPPL was more proactive in reaching outside the boundaries of existing players to the wider pool of future players and possible fans with unique venues and more attention, energy and money spent on things like radio, flyers and attracting local media. (It strikes me as an open question whether the real goal, even then, was to be able to check off as many boxes on a list of to-do's as possible in the process of trying to draw in outside interest & sponsors.) In any case, over time, both leagues were frequently making similar efforts even if the emphases were different. Without judging the utility of the measures taken it's also relevant that part of the process was in putting (competitive) paintball in the public eye. Today most everyone knows (broadly) what paintball is but the more difficult job of differentiating kinds of paintball still exists as does the even more problematic effort to educate people about the sport.
With respect to (PB)Industry the MLP have followed similar patterns. Within the industry accepted norms were assumed--until they failed, more or less. Outside industry has proved to be (mostly) resistant to the charms of competitive paintball despite the valuable demographic and despite the potential promotional appeal. (Trust me, it's there. And, no, it isn't necessary for peeps to understand paintball to make use of paintball's action potential. There are reasons why it hasn't happened. I'll explain. Later.) Suffice to say that the leagues had a working formula for dealing with PBIndustry and insisted on swinging for the fences when it came to outside sponsors. They may not be swinging for the fences anymore but they also don't have the same product to sell anymore--but that hasn't seemed to alter the approach much.
When considering promotions by the industry we can see how their approaches and efforts are changing when it comes to reaching and influencing the pool of all current players. Whether it's new media or targeting a different segment of the player base or introducing new products simultaneously live and online the industry isn't doing anything new--but it is doing them in new ways. (Along with traditional methods where they still apply.)
Where MLP has, to my way of thinking, three basic avenues of promotions; existing players, industry, potential or former players--it's an open question whether the same applies to PBIndustry. So far we've the pool of existing players. Check. Add commercial partners--those PBIndustry sells to or through. Check. So what about potential players, potential customers? It certainly hasn't been a priority. (Of course it didn't need to be when loads of new players picked up the game without much effort, like fish jumping into the fisherman's boat.) It's also a fair question if drawing in new players is something PBIndustry can do. Largely it's been assumed to be the province of the local field and store.
In the past the routine avenues of promotion, magazines, etc. and later the internet were seen as being inclusive, appealing to both players and potential players while the frontline of fields and stores did the preliminary work and most of the interface between customer and industry was a product of marketing and accessibility. In the current environment the industry is rethinking its relationship(s) with the major leagues out of both necessity and a changing marketplace. Old assumptions are being reconsidered and the future offers no guarantees. Direct sales and the cyber storefront have broken down conventional sales and distribution methods and left the chain of commercial relationships in flux and pricing controls in flux. Across the board PBIndustry is struggling to maximize their marketing and promotions in a changing media environment, contending with a shrinking and changing products market and confronted with new challenges in efficiency, profitability and expanding the market.
Next time: If the old ways ain't working, what do we do? A few ideas. A new approach? First, the MLP. Then PBIndustry. I'll start you thinking with one word: education.