Since I'm on a promotions kick at the moment and teams are also beginning to discover new ways to promote themselves--largely through video--(and the kids at Syndicate were kind enough to drop their newest in my mailbox) I'ma take this opportunity to comment on the trend. (Part 1 is in the link and from part 1 you can link directly to part 2. Check them out. They are well executed, underplay the commercial [industry] connection and include a player line-up and serve as one of the better examples to date.)
From Josh and the other delinquents on Impact "roamin'" all over the world to every wannabe Patrick Spohrer out there filming at dozens of fields around the world the potential reach of YouTube style video is almost limitless. Traditional media once dictated who was worthy of attention and who wasn't. And while some of the same qualifiers are relevant nobody is limited in the ways they once were. Which is fantastic but the more ubiquitous this sort of promotion becomes the harder it's going to be to stand out from the crowd. One more needle in a haystack of needles is quickly lost--and forgotten. As are--at least in my never to be humble opinion--the endless action snippets available on dozens of DVDs and homemade videos. Sure, once a while something stands out but not all that often. The challenge is--and will remain--to create a unique take on the wide world of paintball and hope it connects. For example, look at Vicious. Vicious has taken the role of blue collar up-by-their-own-bootstraps team rising thru the ranks that has wide appeal with rank & file divisional players perhaps in part because they're perceived as being more like the average player and because they've succeeded and fulfilled the dream. Will the image last? How will other teams choose to promote themselves? What will work and what will fail? It's not a one size fits all world, the possibilities are nearly endless.