Tuesday, March 17, 2009

Mr. Curious

Mr. Curious has come up with one that has me scratching my head. And, no, it's not psoriasis and the kids are too old to bring home head lice--or come home at all. Anyway, all we heard in the off season was one theory or claim after another about how the paint producers got in the fix they're apparently in. From the relatively insignificant volume of paint tourney players shoot in the grand scheme to how ROF was being lowered to save paint or about how prices are too low or too few peeps are shooting too much ad infinitum. About the only thing everybody agrees on is that the paint producers are in a fix.

Mr. Curious wants to know why paint manufacturers keep sponsoring leagues if it's a losing proposition.

Nearly every league of any consequence is sponsored by one or more of the paint producers. Is it a self-destructive urge they can't resist? An inability to re-think the old ways of doing things? A desperate fear that their brand needs to be front and center even though the old media is gone and tourney ball shoots a negligible percentage of paint produced?

Mr. Curious doesn't get it and neither do I. What do you think?

6 comments:

Don Saavedra said...

I asked myself that very same question when I saw how much money Kingman was spending on being at the NPPLs, and the only sane conclusion that I could come to (y'know, without actually asking anybody and learning something for myself), was that these good people were willing to take that "hit" if it meant their sport survived. In other words, they just want to help and will give of themselves until it hurts to do so. Any other conclusion leads me down dark pathways that end in misery and despair.

Baca Loco said...

Keep moving towards the light as long as you can, Don.

Reiner Schafer said...

I think it's purely an advertising decision. They obvioulsy feel the cost is worth it. Tournaments and the coverage they get are probably still the most "visible" paintball event. With anything marketed, you need to keep your brand out there for people to see it as often as possible. You want people to think about your brand on a subliminal or subconscious level.

And you are right, in relationship to the overall amount of paintballs being sold/shot in the world, the paint they donate is really just a drop in the bucket, so the cost of the paint is not that great. Not sure if paintball companies have to make financial contributions of for the right to sponsor, as well. Probably depends on hte league and the amount of exposure they get.

anonachris said...

They don't have a damn clue (not to say anything bad about them, no one knows) if the uncertain costs of -not- sponsoring the league exceeds the visible costs of sponsoring it.

There is only one way to find out and to come back from that way is not pretty. If they pull out, someone else will move in. And quickly gobble up more than a handful of stores/fields with them.

There's more too it than that, but ultimately it all comes down to the deep dark secret many of us have. Has much as tournaments are "not worth it" at some level, tournaments are actually "worth it". But no one really knows by how much.

Don Saavedra said...

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker, (attributed)
US department store merchant (1838 - 1922)

Reiner Schafer said...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker, (attributed)
US department store merchant (1838 - 1922)"

I can sooo relate to that!